Avalara Lodging Tax Campaign

The lodging tax environment is intricate and constantly changing, especially for online travel agencies and short-term rental managers with properties in different locations. Avalara and Phocuswright have collaborated to create a guide to educate professionals about the changing landscape of lodging tax that impacts the hospitality and short-term rental industries. The main objective is to drive users to a gated landing page to download "The Evolution of Tax Compliance for Online Lodging Marketplaces and its Impact on the Industry."

Problem: The challenge was to create campaign assets that effectively captured the attention of hotel property managers and encouraged them to visit the gated landing page to download the guide while also ensuring consistency with their previous social graphic advertising and branding.

Solution: The solution to this problem was to learn from their previous branding and success data, especially regarding guide downloads. This will provide valuable insights that can guide the design process and help create effective campaign assets.