Munchies CBD Dog Treats
Branding | Packaging | Website
This project aimed to create a new brand of CBD treats for dogs targeted toward Millennials and Generation Z pet owners with a fundamental value proposition. We also wanted to develop a unique selling point with a meta-story that explains the product's origins, myths, belief systems, and pseudo-science.
Problem: Many people are skeptical about CBD dog treats and are unsure if they will be safe for their pets. There are also not enough shareable treats or brands to attract young adults.
Solution: Our brand offers safe and organic products that can be shared by dogs and their owners interested in high-quality ingredients and want to share experiences with their pets. We added bright illustrations to appeal to young adults and cute aesthetics to look playful and friendly.
Role: Brand Identity, Researcher, Art director, Copywriter, Packaging designer, Social media strategist, Illustrator, Website designer
Timeframe: 9 weeks
Tools: Figma, Webflow, Photoshop, Procreate, Adobe Illustrator
Collaborator: Reya Sivakumaran
Research
Young adults, especially women, are more likely to buy CBD dog products than men.
Key Value Proposition
Mood board
Website A / B Testing
We conducted an A/B test to compare two versions of our website: one featuring illustrations and the other using photographs. The test revealed that 70% of the participants preferred the illustrated version over the photo version.
The illustrated version captured the attention and resonated with the target audience, showcasing playful and friendly visuals that reflected the brand’s personality.
Figma Vectary Dieline
I designed the packaging using our brand elements and the Figma plugin, Vectary.
Final Insights
Focus on quality was essential to build trust with our target audience. We ensure that our CBD dog treats are made with high-quality and lab-tested ingredients, and the website reflects the brand’s commitment and quality.
With so many CBD dog treats on the market, it was crucial to differentiate our brand from the competition. We focused on the brand’s unique value proposition and the compelling meta-story to stand out and appeal to our target audience.
