Precept Wine DTC Campaigns

Precept Wine and Spirits is a large wine company with over 20 diverse brands. Its tasting rooms and wineries require constant events and campaigns for direct consumer engagement. I collaborated with brand managers and a copywriter to produce direct-to-consumer (DTC) campaigns, including posters, flyers, table tents, shelf talkers, tasting notes, acclaim sheets, emails, canned wine packaging designs, and social graphics.

Problem: Designing consistent brand campaigns for Precept Wine’s extensive portfolio was complex due to the diversity of its many brands.

Solution: To maintain brand consistency across multiple campaigns, I analyzed past successful examples and communicated regularly with brand managers and team members. This approach helped ensure that each campaign aligned with the brand’s unique identity while maintaining a cohesive overall strategy.